AO price match policy
Yes, AO refunds a later drop in its own price within 7 days of delivery. It also matches other UK retailers for those 7 days. To claim, send a price match request in My Account on ao.com within 7 days of delivery.
What AO's policy says
AO refunds the difference if, within 7 days of receiving your order, the price drops on AO or you find it cheaper at another UK retailer. The refund reaches your bank in 3 to 5 days.
Key facts
| Refunds a later price drop | Yes |
|---|---|
| Window | 7 days from the day it is delivered |
| Matches other stores | Yes, up to 7 days after delivery |
| Days counted from | The day it is delivered |
| Refund paid as | No store-credit rule listed |
| Receipt needed | Your AO order. |
How to claim the difference
- Have your receipt or order number ready (your AO order).
- Screenshot or link the current lower price.
- Send a price match request in My Account on ao.com within 7 days of delivery. Before you buy, call AO on 0161 470 1100.
Message to send
Hi, I bought [item] from AO on [date], order or receipt [number], for [price paid]. It is now [new price] at AO ([link or screenshot]). Under your price promise (https://ao.com/help-and-advice/finance-and-savings/price-match-guarantee), please refund the difference. Thank you.
What the policy excludes
- In-store-only deals
- Prices only for members, including loyalty and reward schemes
- AO Business and trade sites
- AO Membership discounts
- Pricing errors
- After 7 days from delivery
Does AO match other stores?
Yes. It matches up to 7 days after delivery.
Stores it matches: UK-based retailers' websites selling UK products.
If you miss the window
In the UK, anything bought online, by phone or by post can be cancelled within 14 days of delivery for a full refund, even if nothing is wrong, with another 14 days to send it back (personalised and some sealed items are excluded). So you can often buy it again at the lower price and return the first. For shop purchases, a refund for a change of mind depends on the store's own returns policy.
More on returning and rebuying
Credit card price protection
Check your own card's terms for any price protection before relying on it.
Quick answers
- Does AO refund the difference if the price drops?
- Yes, AO refunds a later drop in its own price within 7 days of delivery. It also matches other UK retailers for those 7 days.
- How long do I have to ask AO for a price adjustment?
- You have 7 days from the day it is delivered.
- Does AO price match other stores?
- Yes. It matches: UK-based retailers' websites selling UK products.
- How do I claim at AO?
- Send a price match request in My Account on ao.com within 7 days of delivery. Before you buy, call AO on 0161 470 1100.
Sources
- https://ao.com/help-and-advice/finance-and-savings/price-match-guarantee
- https://www.gov.uk/accepting-returns-and-giving-refunds
Ask Price Drop Back yourself
Enter the store and when you bought it to see if a claim is likely, the last day to claim and a message to send. Open Price Drop Back, free, no sign-up.
In Claude or any app that takes MCP connectors, add https://goodturn-mcp.pages.dev/pricedropback/mcp and ask: “Does AO refund the difference if the price drops?”