Apple price adjustment policy
Yes, Apple refunds a later drop in its own price within 14 days. It does not match other stores. To claim, visit an Apple Store or call 1-800-MY-APPLE.
In the UK
Yes, Apple refunds a later drop in its own price within 14 days of delivery. It does not match other stores. To claim, visit an Apple Store or call Apple Retail Customer Care on 0800 048 0408.
What Apple's policy says
If Apple reduces the price of an Apple-branded product within 14 calendar days of the day you receive it, you can ask for the difference, within 14 days of the price change.
UK: If Apple reduces the price of an Apple-branded product within 14 calendar days of the day you receive it, ask for the difference within 14 days of the price change.
Key facts
| US | UK | |
|---|---|---|
| Refunds a later price drop | Yes | Yes |
| Window | 14 days from the day you buy | 14 days from the day it is delivered |
| Matches other stores | No | No |
| Days counted from | The day you buy | The day it is delivered |
| Refund paid as | No store-credit rule listed | No store-credit rule listed |
| Receipt needed | Proof of purchase; Apple may ask to see the product. | Proof of purchase; Apple may ask to see the product. |
How to claim the difference in the US
- Have your receipt or order number ready (proof of purchase; Apple may ask to see the product).
- Screenshot or link the current lower price.
- Visit an Apple Store or call 1-800-MY-APPLE.
Message to send
Hi, I bought [item] from Apple on [date], order or receipt [number], for [price paid]. It is now [new price] at Apple ([link or screenshot]). Under your price adjustment policy (https://www.apple.com/shop/help/returns_refund), please refund the difference. Thank you.
How to claim the difference in the UK
- Have your receipt or order number ready (proof of purchase; Apple may ask to see the product).
- Screenshot or link the current lower price.
- Visit an Apple Store or call Apple Retail Customer Care on 0800 048 0408.
Message to send
Hi, I bought [item] from Apple on [date], order or receipt [number], for [price paid]. It is now [new price] at Apple ([link or screenshot]). Under your price promise (https://www.apple.com/uk/legal/sales-support/sales-policies/retail_uk.html), please refund the difference. Thank you.
What the policy excludes
- Limited-time price reductions and special sales events such as Black Friday
- Up to 10 units of the same product
Does Apple match other stores?
No. Apple does not match other stores' prices.
If you miss the window
US: If a store won't adjust the price but the item is still inside its return window, you can often return it and buy it again at the lower price. Check the return rules and any restocking fee first, and buy the new one before returning if stock is low.
UK: In the UK, anything bought online, by phone or by post can be cancelled within 14 days of delivery for a full refund, even if nothing is wrong, with another 14 days to send it back (personalised and some sealed items are excluded). So you can often buy it again at the lower price and return the first. For shop purchases, a refund for a change of mind depends on the store's own returns policy.
More on returning and rebuying
Credit card price protection
US: Most big card issuers dropped price protection between 2018 and 2020. Capital One still offers it on its Discover-network Venture, Savor and Quicksilver cards (120 days, up to $250 an item), and a few others, like some Wells Fargo Visa Signature cards, still do. Your card's Guide to Benefits is the final word.
UK: Check your own card's terms for any price protection before relying on it.
Which cards still have price protection
Quick answers
- Does Apple refund the difference if the price drops?
- Yes, Apple refunds a later drop in its own price within 14 days. It does not match other stores.
- How long do I have to ask Apple for a price adjustment?
- You have 14 days from the day you buy.
- Does Apple price match other stores?
- No. Apple does not match other stores' prices.
- How do I claim at Apple?
- Visit an Apple Store or call 1-800-MY-APPLE.
- Is Apple's policy different in the UK?
- Yes, Apple refunds a later drop in its own price within 14 days of delivery. It does not match other stores. To claim, visit an Apple Store or call Apple Retail Customer Care on 0800 048 0408.
Sources
- https://www.apple.com/shop/help/returns_refund
- https://www.apple.com/uk/legal/sales-support/sales-policies/retail_uk.html
- https://www.gov.uk/accepting-returns-and-giving-refunds
Ask Price Drop Back yourself
Enter the store and when you bought it to see if a claim is likely, the last day to claim and a message to send. Open Price Drop Back, free, no sign-up.
In Claude or any app that takes MCP connectors, add https://goodturn-mcp.pages.dev/pricedropback/mcp and ask: “Does Apple refund the difference if the price drops?”
More US stores
- Target price adjustment policy
- Best Buy price adjustment and price match policy
- Costco price adjustment policy
- The Home Depot price adjustment and price match policy
- Macy's price adjustment policy
- Kohl's price adjustment and price match policy
- Nordstrom price adjustment and price match policy
- Gap price adjustment policy